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THIS MODULE SETS OUT ESSENTIAL CONCEPTS AND SKILLS RELATING TO THE FUNDAMENTALS OF DIGITAL MARKETING, INCLUDING CREATING A WEB PRESENCE, OPTIMISING CONTENT FOR SEARCH ENGINES, USING SOCIAL MEDIA PLATFORMS, CARRYING OUT ONLINE MARKETING AND ADVERTISING ACROSS A RANGE OF SERVICES, AS WELL AS MONITORING AND IMPROVING CAMPAIGNS USING ANALYTICS.

SYLLABUS

 

The Syllabus sets out the specific knowledge and skills that make up this module, as informed by input from a wide range of expert input from the world's leading computer societies and independent subject matter experts.

 

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